Starbucks launches Coffee & Protein RTD beverages with 22g protein, expanding its functional drinks portfolio as demand grows for nutrient-rich coffee.
Starbucks is expanding its functional beverage portfolio with the launch of a new ready-to-drink (RTD) Coffee & Protein range, combining premium coffee with added protein, fibre and vitamins.
The bottled beverages will launch on 23 March in grocery and convenience stores, as well as online across the United States, with a suggested retail price of $3.99 per 12 fl oz bottle. Developed through the North American Coffee Partnership (NACP) – the joint venture between Starbucks and PepsiCo – the drinks blend Starbucks coffee with 22g of complete protein, 5g of prebiotic fibre, five vitamins and minerals and just 2g of sugar.
Available in Classic Caffè and Caffè Mocha flavours, the range aims to meet growing consumer demand for convenient drinks that combine indulgent taste with functional nutrition.
Brian Smith, senior director, Brand Marketing, North American Coffee Partnership, said:
Consumers are looking for wellness solutions that fit seamlessly into their morning routines.
Starbucks Coffee & Protein delivers both great taste and nutrients, offering 22 grams of complete protein and 5 grams of prebiotic fibre in a convenient, ready-to-drink bottle that supports busy lifestyles.”
Responding to demand for functional beverages
The launch reflects a broader shift in consumer preferences towards beverages that offer added nutritional benefits alongside flavour and convenience.
Protein in particular remains a key dietary priority for many consumers. According to the IFIC Food & Health Survey, 80 percent of Americans prioritise protein in their daily diets. At the same time, interest in digestive health is rising, with 54 percent of consumers seeking foods and beverages that are high in fibre.
Against this backdrop, Starbucks is positioning the Coffee & Protein range as a way to elevate the traditional morning coffee routine by combining familiar coffee flavours with added nutrition in a convenient format.
The launch also builds on earlier innovation in Starbucks coffeehouses. Last autumn, the company introduced Protein Lattes and Protein Cold Foams to the permanent menu across the United States and Canada. Expanding the concept into RTD products allows Starbucks to bring similar functionality to consumers purchasing coffee in retail channels.
New reduced-sugar RTD options
Alongside the Coffee & Protein launch, Starbucks is also introducing several new RTD beverages aimed at consumers seeking lighter or reduced-sugar coffee options.
The RTD Starbucks Iced Espresso Lite Chilled Multiserve is now available in Vanilla Latte and Caramel Macchiato flavours. Designed as a lighter morning option, the product delivers zero added sugar and 90 calories per serving and is sold in a 40 fl oz bottle with a suggested retail price of $7.49.
Meanwhile, Starbucks is reimagining its original Doubleshot Energy beverage with the launch of Starbucks Doubleshot Energy Zero Sugar. The new product retains the coffee flavour and energy boost of the original drink while delivering under 100 calories per can. It will be available from 23 March in French Vanilla and Dark Chocolate flavours, with a suggested retail price of $3.59 per 15 fl oz can.
The company is also expanding its RTD Frappuccino Lite range with a new Chocolate Hazelnut Gelato flavour. The 100-calorie beverage contains no added sugars and blends chocolate and hazelnut flavours with a creamy texture. It joins existing flavours including Sea Salt Caramel Gelato, Creamy Vanilla Gelato and Double Chocolate Gelato, and will be available from 23 March for $2.99 per 9.5 fl oz bottle.
Together, the launches underline Starbucks’ continued focus on functional ingredients and reduced-sugar formulations as it responds to evolving consumer expectations in the ready-to-drink coffee category.
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