PepsiCo expands portfolio with Alvalle hot soups to drive year-round growth

PepsiCo has launched a new ready-to-heat vegetable soup range under its Alvalle brand, marking its entry into a new food category and strengthening its chilled portfolio in Europe. The move signals a strategic shift for the gazpacho specialist as it looks to unlock year-round growth.

The soups are now available in supermarkets across Spain, with expansion into Portugal and other Western European markets planned in the coming months. The rollout comes as PepsiCo responds to evolving consumer demand for convenient, nutritious meal solutions that work across seasons.

Produced in Murcia using 100 percent Spanish-sourced natural ingredients, the soups contain only vegetables, olive oil and salt, with no additives and no gluten. By positioning the range in the chilled aisle, PepsiCo is targeting shoppers seeking fresh, plant-based, ready-to-eat options while simultaneously extending Alvalle consumption beyond its traditional summer peak.

Importantly, the launch sits within PepsiCo’s wider portfolio transformation. In recent months the company has accelerated its push into health-focused and functional products, including the launch of Pepsi Prebiotic Cola in the US last July and the $1.95 billion acquisition of Poppi four months earlier. Earlier acquisitions such as Siete Foods and Sabra dips further underline its ambition to broaden its global food and beverage footprint.

Seasonal strategy and product innovation

Within this wider growth strategy, the new soups are designed to complement Alvalle’s core chilled gazpacho business. Two varieties headline the range: Vegetable Cream, made with zucchini, carrot, potato and onion, and Pumpkin Cream, featuring pumpkin, carrot, onion and sweet potato.

The soups are sold in 600ml bottles made from 100 percent recycled plastic (rPET), reinforcing PepsiCo’s ongoing commitment to more sustainable packaging solutions.

Lluis Crespo, Alvalle General Manager within PepsiCo’s Food Ventures Business Unit, said:

PepsiCo is seizing a strategic opportunity for Alvalle to become an all-year fixture by responding to how consumers eat across seasons, with simple, convenient meals made with natural ingredients that fit lunch and dinner occasions.

It is a natural evolution for our Alvalle brand and opens the door to growth to even more geographies by appealing to a wider range of consumers.”

By introducing warming options for colder months, PepsiCo can better utilise winter production capacity while smoothing the pronounced seasonality of its gazpacho sales, which traditionally peak in warmer weather.

Alongside product expansion, the business is also investing further upstream. Earlier this year, Alvalle and the PepsiCo Foundation launched the VivaOliva programme in Jaén, Spain, supporting 150 olive farmers to adopt regenerative agriculture practices and strengthen long-term farm resilience, with olive oil from the region used in Alvalle gazpacho products.