
Who would have ever thought a jingle about ranch dressing would slap so hard?
A short ditty that evokes the feathered tresses and leather pants of ’80s hair bands — about Hidden Valley Ranch of all things — is TikTok’s latest earworm.
The witty tune has been reposted, covered and sung out loud to no one in particular since its debut, racking up millions of views.
Everyone who posts it mentions how catchy it is: There are those singing it in the office, friends giggling as they sing in the car and a security guard vocalizing it repeatedly.
The song’s lyrics evoke an era when Aqua Net hairspray could make a killing camping outside of a Bon Jovi concert:
Hidden Valley Ranch / Sauce boss, they will find you / Hidden Valley Ranch will guide you / Hot wings: not without you / Hidden Valley Ranch!
Alandria Killian (@Langguini on tiktok)
The jingle has gone so viral, it’s been used to soundtrack meta-style tributes to its own awesomeness, from spec ads by aspiring brand creatives to nail art to anime, making everything a little better — much like ranch dressing does, its fans would argue.
The creator of the jingle is Charlotte, North Carolina resident Alandria Killian (known as @Langguini on TikTok), who was driven to sing the Foreigner-esque freestyle when she saw that Hidden Valley Ranch’s official account commented on another viral jingle she made about Mountain Dew.
“It popped up in my head immediately,” Killian tells TODAY.com. “A lot of people do not know that that video literally was me seeing the comment, clicking record, singing, ‘Hidden Valley Ranch,’ and boom.”
Killian, who works in the financial industry, says she recorded her first jingle about Mountain Dew as a comedic response to rumors about another TikTok jingle creator: Romeo Bingham.
The TikTok-to-TV crooner was allegedly paid $2 million dollars for their mega-viral Dr Pepper jingle, which has garnered over 138 million views and was made into a commercial by the soda brand. (Dr Pepper tells TODAY.com it cannot disclose the financials behind the partnership or advertisement.)
Now, ranch dressing takes center stage on social media.
There are several creators going viral alongside Killian, and one is balloon artist Lexus Lewis (@vmarievrt), whom people mistake for the original singer due to her seamless lip-synching.
“I had to keep telling people because I was getting tagged in duets and remixes, and I was like, ‘Y’all, please show Langguini some love,’” Lewis tells TODAY.com. “To take credit for anything that’s not mine? It’s Black History Month — we’re not going to do that.”
And then there’s sister singing duo Alarie, who did a viral cover of the song, making sure to add a few signature runs and vocal trills at the end of their acapella.
The sisters, a real singer-songwriter duo, have tracks and performances planned for this year.
“On our ‘personality videos’ where we’re singing silly actually segues people into saying, ‘Hey, these girls can actually sing,’” one-half of the duo, Arielle Brown, tells TODAY.com. “A lot of people have asked if we can put our stuff on streaming platforms, and that just gives us the little segue to tell them that we already are.”
Alanna Brown, the other half of the duo, says, “It’s really cool to be a part of something that everybody loves to use.”
“The jingle took off because it was so catchy and fun — and trust me, we know,” Daniel Schear, Hidden Valley Ranch’s marketing director, tells TODAY.com. “Our social media manager got it stuck in her head, then she got it stuck in mine, and soon the whole team was humming it.”
Killian won’t reveal what she and Hidden Valley are up to, exactly, but confirmed they have been in contact and posted a cryptic message to that effect on Feb. 15.
“Making it official felt like the natural next step, and collaborating with the creator allowed us to formally recognize the talent and creativity that brought the moment to life,” Schear says.
Lewis says she appreciates the brand working with the jingle’s creator and giving her full credit, as well as “reaching out to smaller creatives, especially Black ones.”
She points out the plight of Kayla Newman, the creator of the viral phrase “on fleek.” Brands and other creators used the term without giving her credit.
“People like supporting people, especially if you’re the underdog. That’s why everybody was rooting for Romeo, and now we’re rooting for a Langguini as well, because we want to see people win.”
Only time will tell what they’ve got up their ranch-covered sleeves.
“I’m overwhelmed to see the different variations and the different versions; it’s mostly amazing to see,” Killian says. “It’s Black History Month. Ranch was founded by a Black man (Steve Henson). I’m loving it. Honestly, I’m hoping that the movement continues throughout the entire year.”
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