Show me the meaning … of being hungry.
As Valentine’s Day inches closer, Pizza Hut is partnering with two boy-band heartthrobs to pander to millennials and help make Feb. 14 a bit more romantic this year.
The restaurant chain has teamed up with Backstreet Boys Nick Carter and Howie Dorough to release a heart-shaped pizza with a fun name that’s a play on one of the band’s biggest hits: “Shape of My Heart.”
Eager to get your hands on the Shape of My Heart-Shaped Pizza? Here are all the details.
The Shape of My Heart-Shaped Pizza Is Available Through Feb. 22
Between Feb. 10 — 22, Pizza Hut customers can order a medium one-topping Shape of My Heart-Shaped Pizza in-store, online or in the chain’s app. Prices start at $11.99.
Nick Carter and Howie Dorough Star in a New Campaign for the Pizza
Carter and Dorough, two of the five members of the Backstreet Boys, know a thing or two about setting hearts aflutter and they’re lending their romantic skills to a new video campaign for the Shape of My Heart-Shaped Pizza.
The bandmates cheese it up and pose with the heart-shaped pizzas while striking fun poses, competing in a “This or That” heartthrob edition and debate hand-heart gestures.
Pizza Hut Recently Announced the Closure of Hundreds of Restaurants
Yum! Brands, the parent company of Pizza Hut, recently announced plans to close hundreds of Pizza Hut restaurants across the United States in 2026. The news came during the company’s Q4 2025 earnings call on Feb. 4.
Approximately 250 Pizza Hut locations in the U.S. will be closed in the first half of 2026. The company has not shared a list of the specific restaurants.
Yum! Brands chief financial officer Ranjith Roy mentioned “targeted closures of underperforming units” while outlining the company’s financial performance over the last year.
