A large-and-in-charge, fan-favorite dessert has returned to Costco — but it’s lost a bit of weight.
On Oct. 1, Laura Lamb, known on social media as @costcohotfinds, posted a video showing off Costco’s latest dessert drop — the Chocolate Fudge Cake — and it looks a lot like a beloved-but-discontinued dessert from same store.
“I’ve waited five long years for the Costco bakery to bring back the All-American Chocolate Cake,” she starts in her video, continuing, “and although they’re calling this one the ‘Chocolate Fudge Cake,’ I’m not convinced that it’s not the same cake just without the chocolate shavings.”
To jog your memory, the original Kirkland Signature All-American Chocolate Cake weighed in at seven pounds and featured seven layers of chocolate cake covered by a chocolate buttercream frosting and chocolate shavings for $17.
“It’s almost the exact same cake,” Lamb says in her video, which has millions of views on Instagram and TikTok.
Lamb says the cake, which still appears on the Costco website as “sold out,” quietly left stores around 2020, so she’s excited it’s returned in any form.
She says in the video that the difference between the original cake and the new one is the lack of chocolate shavings on the latter. Also, the new one is six pounds and costs $24.99, so it’s a pound lighter and costs about $8 more, making it a victim of shrinkflation.
In Lamb’s comments section, many Costco fans pointed out its similarity to a famous cake in pop culture:
“Giving Matilda vibes,” one wrote.
“Eat it brucey!” wrote another.
Some were concerned about the cost (“$25!!?!?!!?! Yikes”), others suggested Costco “bring back the shavings,” and many complained that it “looks really dry.”
To those commenters concerned about the cake not appearing moist enough, Lamb says it was “not dry at all.”
“It looked firm because it was slightly chilled in the video,” she clarifies. “Later that evening, I warmed a slice for 8 to 10 seconds in the microwave and it was super moist and extra fudgy.”
